Adobe Max 2021

Adobe Max 2021 couldn’t have come at a more perfect time this year. A lot of people working from home were able to easily tune in this year and reap the benefits of what Adobe was giving us. Adobe Max is a FREE online learning convention for animators, strategists, marketers, designers and more.  After making an Adobe Max account you have the ability to select all the seminars and classes that peak your interest, it generates you a schedule with reminders and you get to keep these videos to watch on-demand for 12 months.

Our team took time this year to dive in to what Adobe Max had to offer. Our head of production, Julian Pace, dove into the Must-Know Social Media Marketing Techniques – S506 discussed with Phil Pallen.

“Social media can be overwhelming when wanting to grow your personal brand. There are a variety of places where you can show up to reach audiences but the main questions for me has been the “where?” and “how?”. Instagram is a platform that small and big businesses can generate growth with and my goal from this seminar was to feel more comfortable with growing my own personal platform. The big thing I learned here was to understand my audience and curate content for them and their needs but if you don’t even have an audience that’s perfectly fine. Generate content to the audience you wish to reach. A very good tip from Phil was to give your expertise within your posts. Give your take on certain subjects and break down your work for the audience you’re looking to reach because this is what/who you are to the core and there is no right or wrong answer here. Try to give your audience content where they can learn something and find value from it and come back to it again and again or even better, sharing it with others.”

Natalie Costello our content manager and photographer chose to watch, Global Creative Director at Cisco, Dennis Lim’s Doing Great Creative In-House When the House Isn’t Creative – S258.

“Focus on what matters, just a few things. Stick on the creative vision until the end. It’s a marathon not a sprint. Creatives should be good planners and researchers. Hire smart people to make the job easier especially if understaffed. Only do work impossible not to love. Keep developing great work and the clients will come.”

Natalie also tuned in to Marcel Twohig’s, Head of Design MX Series at Logitech, Entering the Flow State: Boosting Creativity and Productivity- S616.

“Science Research describes flow as “Transient Hypofrontality.” An optimal state of consciousness where you are most productive, most creative, and happiest self. We reach a state of flow by eliminating distractions, modulating tasks in proportion to skill level/challenge, and finding an intrinsic reward to stay task oriented.The right tools such as tuning and customization can deepen your immersion, even when working across multiple devices.”