Christopher Coley, our lead designer, picked out Effectively Creating for Brands on Social Media – S502 as his favorite part of Adobe Max.

“It was general knowledge but good for a refresher. Reinforces the fact that you should present as the authority of your audience and confident in your content. Present relevant information that engages your audience. Deliver excellence but don’t forget that you can still learn from others. Overall, a solid presentation especially for those that are just venturing into the world of working with brands and social media.”

Who Run the World?! Girls! 

March is Women’s History Month and we are highlighting a mixed bag of versatile HERstory making, record-breaking, badass women who are proving that girls really do run the world.

There’s a new generation of hard-hitting women with big dreams and even bigger dedication to paving the way and repping in spaces where women haven’t always been thought of as the change-makers. Let’s talk about Alyssa Carson, Naomi Osaka, and Malala Yousafzai. Alyssa knows the sky isn’t the limit, as she aims to be the first human on Mars. Naomi is dominating the tennis court with a mean backhand as the reigning champ of the US and Australian Open. Malala is a fierce freedom fighter who is working tirelessly to make sure young girls have the freedom to fearlessly chase and achieve their dreams. 

Now you know we can’t forget about the OGs. These women aren’t asking for a seat at the table, they’re making their own and leaving room for other women to do the same. We’re talking Kim Ng, Ava Duvernay, Sonia Sotomayer. These ladies don’t need an introduction. Their names already speak volumes, so let’s give them their flowers. After dedicating countless years of her life to baseball, Kim Ng became the first woman General Manager in the MLB for the Marlins. Ava Duvernay is a decorated and innovative filmmaker who is the first black woman to win at the Sundance Film Festival. Sonia Sotomayor is a force to be reckoned with as she shapes change as the first Latinx woman in the Supreme Court. 

Whew! We are tired just from just listing some of these accomplishments and these are just the tip of the iceberg. These women are continuing to show and prove that being a woman can’t stop and won’t stop them from meeting and even surpassing their loftiest goals. Read more to continue learning about these inspiring women. 

In episode 2 of The Culture Niche Podcast, we interview Jeffrey Townes, known to the world as “The Magnificent” DJ Jazzy Jeff. We have a deep discussion with Jazzy Jeff on a range of topics and inspirations. Covering everything from music, the creative process, social media, technology, global connections in the pandemic age, and how the coronavirus personally affected his life, this is one conversation you don’t want to miss.

About DJ Jazzy Jeff:

DJ Jazzy Jeff was born in West Philadelphia and developed a love of music at an early age. Jeff was just 10 years old when he started spinning records at parties using his family’s basement as a training ground for his expert mixing. Since 1985, DJ Jazzy Jeff has wowed us with his flawless turntable skills, innovative production, and musical versatility.

Prior to the pandemic, and personally suffering from the coronavirus, DJ Jazzy Jeff was busy traveling the globe. With each set, taking his fans on a musical journey.  Jeff satisfies his passion for sharing good music with two annual European tours, regular tours of Canada, Asia, Australia, New Zealand, and the Middle East, and shows across the US throughout the year. And he chronicles all of his travels in the increasingly popular Vinyl Destination, a web series that documents DJ Jazzy Jeff’s experiences on and off stage.

From the success of “DJ Jazzy Jeff and the Fresh Prince” with partner Will Smith, to the critical acclaim of his production company A Touch of Jazz, Jeff proved time and time again that he would always be a force to be reckoned with. And he continues to represent with his solo projects, collaborations, mixtapes and live shows. His love of music shines through in everything he does.

Over the course of his career, DJ Jazzy Jeff has achieved many accomplishments including a DMC Championship and multiple GRAMMY and American Music Awards wins. But he is a humble man who is still doing it as his 2002 hit said: “For Da Love of Da Game.”

Follow DJ Jazzy Jeff: Instagram – Twitter – Facebook – Twitch

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Welcome to Episode 1 of The Culture Niche Podcast brought to you by Brand Enchanting Media and hosted by Nichelle Pace and Robby Berthume. Nichelle and Robby will be interviewing leaders and visionaries to explore the intersection of culture and creativity, spanning technology, media, advertising, and marketing. The creators and leadership at BE Media are committed to elevating all voices and raising awareness in an era of social justice around critical issues such as civil rights, diversity and inclusion, environmental justice, human rights, and more.

BE Media President, Nichelle Pace states:

“Culture around the world is the lifeblood of the human experience. The never-ending ebb and flow of communication throughout history and rapid sharing of information in the digital age creates a phenomenon in which culture is continuously being shaped and re-shaped from generation to generation. In the many hats I wear in life as a marketer, media professional, mother, entrepreneur, community advocate, and as a person of color, I am constantly intrigued and curious about the many facets and intersections of culture (good, bad, or ugly), and how those unique traits manifest into our individual and collective impact on society at large.”

From aha moments to actionable advice, the mission of The Culture Niche is to help people and brands embrace their culture and the culture around them to succeed in a society that’s constantly shifting. With a focus on evolving the meaning of “multicultural marketing” in advertising, as we are a multicultural nation at our core. The conversations on the TCN podcast will aim to help the U.S. marketing and advertising industry to elevate our mindset to a place where “general market” IS multicultural marketing in practice without segmentation. General market must evolve to be inclusive and culturally competent marketing. We invite you to join us on this journey into the next frontier of advertising, marketing, and creativity. Meet your hosts, Nichelle and Robby as they share their backgrounds and discuss the new podcast and future guests.
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